Privacy Policy

Effective Date : July 01, 2025

At The Armour Lab, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or interact with us through our forms, services, and communication tools.

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1. Information We Collect

We may collect the following types of information from you:

• Personal Information: Name, phone number, email address, and vehicle details (if applicable)
• Communication Preferences: Consent for SMS, calls, or email
• Technical Data: IP address, browser type, time spent on our website, and device used (collected via cookies or analytics tools)

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2. How We Use Your Information

We may use your personal information to:

• Respond to inquiries or service requests
• Book appointments or consultations
• Send service updates, promotional offers, and reminders (via email, SMS, or phone)
• Improve our website functionality and customer experience
• Comply with legal and regulatory requirements

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3. Sharing Your Information

We do not sell or rent your personal information. We may share it with:

• Trusted third-party service providers who help us operate our website or manage communications (e.g., Dialpad, Jotform, Meta Ads)
• Legal authorities if required by law, or to protect our rights and operations

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4. Your Consent and Communication Preferences

By submitting a form on our website, you consent to receive communication from The Armour Lab, including marketing content via SMS, email, or phone. You may opt out at any time by:

• Clicking “Unsubscribe” in an email
• Replying “STOP” to any text message
• Contacting us directly (see below)

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5. Your Rights (Canada & U.S. Residents)

You have the right to:

• Request access to the personal data we hold about you
• Ask us to update or delete your data
• Withdraw your consent at any time

To exercise these rights, email us at info@thearmourlab.com.

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6. Data Security

We implement industry-standard measures to protect your information from unauthorized access, alteration, or disclosure. However, no method of transmission over the internet is 100% secure.

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7. Cookies and Tracking

Our website may use cookies and similar tracking technologies for analytics and marketing purposes. You can manage your cookie settings in your browser at any time.

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8. Children’s Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal data from minors.

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9. Contact Us

If you have any questions or concerns about this policy or your personal data, you can contact us:

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10. Policy Updates

We may update this Privacy Policy occasionally. Changes will be posted on this page with a revised effective date.