What is Avant Guard

Every so often, a new technology comes along that doesn’t just compete with what’s on the market—it redefines what’s possible. That’s exactly what happened when Icon Rocklear hit the automotive world. For years, Icon stood tall as the thickest, most protective automotive coating available, delivering a high-gloss, scratch-resistant finish that made ceramic coatings feel obsolete.

But the pursuit of perfection never stops. And now, Avant Guard has arrived.

Avant Guard isn’t a competitor to Icon Rocklear—it’s its evolution. It was developed by analyzing real-world data, listening to installers and clients, and addressing the few limitations that even the best coating in the industry couldn’t escape. This is not a replacement. It’s a refinement. A smarter, stronger, and more advanced answer to modern vehicle protection.

Built From the Foundation of Greatness

Let’s make one thing clear. Icon Rocklear changed the game. It introduced a revolutionary concept—real thickness, long-term correction, and a permanent finish that eliminated the need for traditional reapplications. But as good as it is, no product is untouchable. Avant Guard was created with the intent to take that framework and elevate it to an even higher level.

The developers of Avant Guard studied how Icon performed under heat, pressure, time, and abuse. They saw opportunities for greater flexibility, deeper clarity, higher hydrophobicity, and yes—even more thickness.

What they created is nothing short of a breakthrough.

Ultra-Thick. Ultra-Tough. Unapologetically Strong.

While most ceramic coatings average around 0.5 to 1.5 microns in thickness, Avant Guard pushes far beyond that, measuring several times thicker for a more substantial, impact-resistant layer.

This isn’t just surface-level protection. Avant Guard builds up a dense, high-purity resin layer that adds real substance to your vehicle’s finish. The result is more than just visual enhancement—it’s a physical shield that absorbs impact, disperses force, and protects your paint from the kind of damage that would break through thinner coatings. And because it cures smooth and flat, that thickness also helps eliminate orange peel and subtle imperfections, giving your paint a more refined, glass-like finish that reflects with incredible clarity.

Gloss So Deep You’ll Get Lost In It

The first thing anyone notices when they see a vehicle coated in Avant Guard is the gloss. But calling it gloss feels like an understatement. This is depth. This is wet-look shine that seems to go on forever. It doesn’t matter if the car is silver, black, red, or white—the clarity Avant Guard brings out is unmatched.

Thanks to its ultra-clear resins and multi-phase curing system, light reflects off Avant Guard’s surface with precision and sharpness that ceramic coatings simply can’t replicate. You don’t just see reflections—you see reflections with dimension. This isn’t just shine. It’s glass-slick brilliance.

100% Hydrophobic Behavior, Just Like Ceramic—Only Stronger

Ceramic coatings are often praised for their water behavior. And rightly so. The slick surface makes maintenance easy, prevents bonding of contaminants, and helps keep your vehicle looking freshly detailed.

Avant Guard does all of that—and more. It delivers true 100% hydrophobic performance. Water doesn’t just bead—it sheets off entirely, taking dirt and road grime with it. Bugs, tar, and tree sap find it nearly impossible to stick. The surface tension is so strong that a light mist of water rolls right off the panel.

It’s the kind of coating that makes maintenance almost effortless. Rinse. Light wash. Done. Your paint is already protected, already spotless, already shining.

Self-Healing? Absolutely.

Here’s where Avant Guard pulls away from the pack. It doesn’t just resist damage. It repairs itself.

Avant Guard features heat-reactive polymers that activate when exposed to warm temperatures—whether from sunlight or a gentle heat source like a heat gun or hot water. Minor swirl marks, micro-scratches, and towel-induced blemishes literally heal themselves, restoring a flawless finish without the need for polishing or paint correction. This is the holy grail of paint protection. You no longer have to fear washing your vehicle. You no longer have to chase perfection—it comes back on its own.

Built for Harsh Real-World Conditions

Avant Guard wasn’t designed for garage queens. It was engineered for daily drivers, supercars, trucks, off-road rigs, and show vehicles that hit the highway, the trails, and the salt-dusted winter roads.

It holds strong in the heat. It resists UV degradation. It maintains clarity in humidity and temperature shifts. It is a true long-term coating, built to outlast environmental abuse while maintaining a showroom finish.

So What Makes Avant Guard Different?

Let’s put it in simple terms:

1. Thicker than Icon Rocklear and ceramic coatings
2. Higher impact resistance for real-world protection
3. 100% hydrophobic for self-cleaning ease
4. Self-healing to eliminate light damage automatically
5. Deeper gloss and unmatched clarity
6. Permanent finish that doesn’t degrade or need reapplication

Final Thoughts: When Good Isn’t Good Enough

Icon Rocklear created a shift in the automotive coating world. Avant Guard is the next chapter in that story.

Not because Icon failed. But because great innovation deserves to be pushed further. Because every piece of feedback, every performance test, every real-world install taught us what could be made better.

If you want the strongest protection, the deepest gloss, the easiest maintenance, and the most cutting-edge technology in the coating world—you want Avant Guard.

Welcome to the future of automotive protection.